Management Strategy & Decision Making-Free-Samples for Students

Question: Discuss about a Workshop Case. Answer: AIR ASIA Case Study The case study involves; The strategies and decisions that led to diversification of AirAsia and the Tune Group across many countries. The strategies the management use to maintain the lowest cost operation in their airline. Strategies they use to manage their profits and operate in airline and also engage in external engagements by sponsoring organizations and several firms. The strategies and decision made for a continuous profit making leading to the best airline in Asia During the launch of AirAsia the management had spasmodic issues as they tried to venture and diversify the Air Asia, some of the issues included; Application of the latest technology as it needed a very huge investment for easy links identification across similar or different geographical markets. Fuel price increase which lead to an increase in operational cost bringing in the urge for appropriate use of resources to help diversification in the air line. The number of staff was less due to low cost operation in the company having a low corporate level strategy led to creation of joint interdependence between business units. Trouble creation during the peak hours due to less number of employees in order to minimize cost in the process of diversification. Pressure to handle tough competition from other airlines before decisions are arrived to pursue a defensive or offensive strategies for value achievements Finding possible means to achieve safety in their airline as they there were sudden accidents to achieve best performance under their ownership. The means to let the passengers get experience on their airline by letting them know its the safest mean of transport where the Air Asia corporate level strategies select strategic positions to increase the airline value. Transfer of core corporate level as they got more experience and critical knowledge to business success thus posting them into new management positions.